Privacy Policy

Pure Beauty Australia Pty Ltd ACN 612 739 054 owns and operates the brand, Handsome.  Pure Beauty Australia Pty Ltd recognises its responsibilities in regards to privacy.

What is our position in relation to Privacy?
Pure Beauty Australia Pty Ltd ACN 612 739 054 is committed to respecting and protecting your privacy.

In this Privacy Policy, 'us' 'we' or 'our' means Pure Beauty Australia Pty Ltd ACN 612 739 054. 

Our Privacy Policy details our approach to privacy and how we collect, use and protect your personal information.  It also details your rights in relation to accessing the personal information which we collect and hold about you. 

By providing personal information to us, you consent to our collection, use and disclosure of your personal information in accordance with this Privacy Policy and any other arrangements that apply between us.

Why do we collect, use and disclose personal information?
We will generally use, hold or disclose your personal information for the following purposes:
    to enable us to provide you with the goods and/or services that you have requested;
    to enable you to access and use our website;
    to send you marketing and promotional messages and other information that may be of interest to you, including information sent by, or on behalf of, our business partners that we think you may find interesting;
to comply with our legal obligations, resolve any disputes that we may have with any of our users, and enforce our agreements with third parties.

What personal information do we collect?
We may collect the following types of personal information:
 name;
 mailing or street address;
 email address;
 telephone number and other contact details;
 age or date of birth;
 details of the products and services we have provided to you or that you have enquired about;
 any additional information relating to you that you provide to us directly through our website or indirectly through your use of our website; and
 information you provide to us through customer surveys.

We may collect these types of personal information either directly from you, or from third parties. We may collect this information when you:
 visit our website; or
 communicate with us through correspondence, chats, email or when you share information with us from other social applications, services or websites.

Use of personal information for marketing purposes
We and/or our associates may send you direct marketing communications and information about services and products. This may take the form of emails, SMS, mail or other forms of communication.  

You may opt-out of receiving marketing materials from us by contacting us or by using an opt-out facilities provided (eg an unsubscribe link).

Who we may disclose your personal information to
We may disclose personal information for the purposes described in this privacy policy to:
 our employees and related bodies corporate;
 third party suppliers and service providers (including providers for the operation of our websites and/or our business or in connection with providing our products and services to you);
 professional advisers, dealers and agents;
 payment systems operators (eg merchants receiving card payments);
 our existing or potential agents, business partners or distributors;
 anyone to whom our assets or businesses (or any part of them) are transferred;
 specific third parties authorised by you to receive information held by us; and/or
 other persons, including government agencies, regulatory bodies and law enforcement agencies, or as required, authorised or permitted by law.

Disclosure of personal information outside Australia
When you provide your personal information to us, you consent to the disclosure of your information outside of Australia and acknowledge that we are not required to ensure that overseas recipients handle that personal information in compliance with Australian Privacy Law. We will, however, take reasonable steps to ensure that any overseas recipient will deal with such personal information in a way that is consistent with the Australian Privacy Principles.

Using our website and cookies
We may collect personal information about you when you use and access our website.
“Cookies” are used on this site to collect information on how you use this site.  Cookies are small files that store information on your computer, TV, mobile phone or other device. They enable the entity that put the cookie on your device to recognise you across different websites, services, devices and/or browsing sessions. You can disable cookies through your internet browser but this may result in a loss of website functionality.

How do we hold your Information?
We may hold your personal information in either electronic or hard copy form. We take reasonable steps to protect your personal information from misuse, interference and loss, as well as unauthorised access, modification or disclosure to protect your personal information. However, we cannot guarantee the security of your personal information.

Our website may from time to time contain links to websites operated by third parties.  These links may contain cookies, may operate differently to this web site and may apply different policies in relation to the personal information and privacy.  We strongly suggest that you check the Privacy Policies of these sites.

We do not monitor these sites and are not responsible for their content. If you link to another site, you do so at your own risk.  We make no warranty about these sites. We are not responsible for the removal of your Personal Information from any such site.

Accessing or correcting your personal information
If you would like to find out what information we have about you, please email and we will provide this information in a reasonable time frame.

If you think that any personal information we hold about you is inaccurate, please contact us and we will take reasonable steps to ensure that it is corrected.

Making a complaint
If you would like to complain about a breach of the Australian Privacy Principles you can contact us directly by email at  We will look into your complaint and respond to you.

If you are not satisfied with our response you can refer your enquiry to the Office of the Australian Information Commissioner.

More information about the Privacy Act and the Australian Privacy Principles is available from the Office of the Australian Information Commissioner at

We may change our Privacy Policy from time to time.  Please check our website from time to time to ensure that you are aware of our current Privacy Policy.

Contact Us
For further information about our Privacy Policy or practices, or to access or correct your personal information, or make a complaint, please contact us using the details set out at: