How to be a Hoff: skincare tips for men in their 50s

What do Hugh Grant, Brad Pitt and George Clooney have in common? They’re all Hoffs - not the original of course as there can only be one true THE HOFF!,

However, according to Simon Mills in The Times, he's coined this fresh term for men who are Hot, Fit and Fifty.💪


Mills goes on to say, “I am part of the new generation of shame-faced male narcissists. A generation that is vain but is as embarrassed about it as say, young, oiled-up Ronaldo is proud of it.”

There’s nothing to be embarrassed about, Mills. Fifty is an esteemed vintage, really. From the sun-kissed complexion of Clooney and youthful sheen of Keanu Reeves, to the rugged masculinity of Liam Neeson, a raft of Hollywood hunks are cruising through their fifties with the bravado and allure of far younger men.

So how to do ensure you’re more Hoff than has-been? Well, hopefully you’ve spent your twenties, thirties and forties building a strong foundation in the skincare department. But if self-care hasn’t been your schtick, fear not: with a few simple skincare tips, you can prep yourself for your next half-century.

Build your anti-ageing arsenal

Unless you’ve been living in a bubble, you’re going to have some tell-tale signs of a life well lived on your face. If the fine lines of your forties have segued into full-blown wrinkles by your fiftieth, then it’s time to whip out the hyaluronic acid. It may sound like something you tinkered with in chemistry class, but it’s one of nature’s most powerful anti-ageing ingredients, trapping moisture and plumping up the skin to diminish fine lines and wrinkles. Get your twice-daily dose in this anti-ageing facial wash, then follow up with a facial moisturiser enriched with line-busting botanicals and a sunscreen to protect against future damage.

More Hugh, less Woody

Hair loss may be a genetic lottery, but there are ways to minimise the loss of your follicles. Peppermint and nettle have been shown to reduce hair loss by increasing blood circulation to the scalp. That’s why we’ve added both of these natural powerhouses to our 2 in 1 Shampoo, a time-saving formula that conditions as it cleans.

Be hands-on

There’s a world of difference between manly hands with a bit of character and rough old paws covered in calluses. If you’re edging into the latter camp, then return some softness to your mitts with a hydrating hand wash.

Break up with your dad bod

There’s no point working on your face if your head’s sitting atop a flabby old dad bod. Find a workout that fits in with your lifestyle, whether that’s weights at the gym, running before work, surfing on weekends, or joining that other acronymed group of MAMILs (middle-aged men in lycra).

 IMG: regram via @davidhasselhoff instagram