At Handsome, we know there’s no one-size-fits-all approach to daily grooming. From grime-busting guides for tradies to polished performers for office-bound professionals, our Handsome Men at Work series delivers the products and tips you need to ensure you always look the part. This week, we delve into the world of designers, copywriters and ad agency types with our creative’s grooming guide for a look that’s less scruff, more style.

At the cutting edge

If you’ve forged a path in a creative field, then you’re known for having your finger on the pulse – and that should translate to a nine-to-five look that’s self-assured, with just the right amount of edge. For those working in advertising agencies, design studios and other trailblazing industries, you need to strike the right balance between clean and cutting edge. That starts with maintaining your facial hair. Creatives have a fair bit of latitude in this department, with artful stubble and beards de rigueur, but if you’re asking clients to part with their cash and put faith in your craft, you’ll want to bring an element of polish to the table. At least every other day, tidy things up around the cheeks and jawline with a sharp blade and a soothing Shave Gel.

Ahead of the pack

Whether you’re sporting a man bun or a tailored quiff, the creative man’s hairstyle is his main calling card. Again, a certain edge is expected, so invest in a good haircut each month and then maintain your look by washing two to three times a week with a hydrating 2 in 1 Shampoo.

Eyes wide open

If you spend your days (and nights, who are we kidding?) staring at a computer screen then, sooner or later, you’re going to start seeing the effects around your eyes. Fine lines, puffiness and dark circles can all come into play, so make friends with an eye cream or Facial Moisturiser that contains anti-ageing ingredients. Apply morning and night, gently dabbing onto the delicate skin around the eyes.

Skin in the game

Does your love of design extend to your ink? Protect your tattoos (and your skin in general) by applying an SPF sunscreen each morning. Not only will it shield your face and body from the harmful effects of UV rays, it’ll also maintain the colours and sharpness of your tattoos.