Most of us enter our thirties with a thud – and the sudden realisation that we’re not as invincible as we once thought. Our skin’s ability to bounce back cops a beating too, as late nights and long days at the office start to take a very visible toll.

Hopefully, by now you’ve adopted a basic skincare routine that involves cleansing and protecting. But if you’ve cruised through your twenties with a laissez-faire attitude to skincare, then it’s time to step it up, handsome, lest you end up with a face like a raisin by the time you hit forty.

Double-duty cleanser

Cell turnover, collagen production and the skin’s natural exfoliation process hit the brakes in your mid-twenties, so your thirties call for the big guns. And because we know you’ve got better things to do with your time than apply a dozen lotions and potions, we’ve boosted our facial wash with natural anti-ageing ingredients, including hyaluronic acid and vitamin E. That way, you’re fighting fine lines and hydrating your skin while you remove excess oil and grime.

Fight for your follicles

Unless you’ve hit the genetic jackpot, your hair also starts to head south now. To keep your follicles fighting fit, choose a 2 in 1 shampoo that conditions and cleanses, so you’re saving your locks and precious time. Pay special attention to your scalp, and wash every other day for the best results.

Soothing shave gel

Whether you’re sporting a baby-smooth face or tidying up around your beard, the daily act of shaving is one of the biggest culprits when it comes to irritation. Shave after your shower so you give the steam a chance to open up your pores, and choose a shave gel with naturally soothing properties that will make for an easy glide with the blade and tone down any redness.

Age-fighting moisturiser

The final step before you head out the bathroom door is to prep your skin with a facial moisturiser. Use one that’s packed with anti-ageing properties and vitamin E to nourish your mug. And if you’re planning on spending any time outdoors, slap on a sunscreen too – as much as we love a tan, there’s nothing sexy about sun damage.